Career Online High School Going Strong in NJ, Part II

 By Anne Nagrant

On October 6, 2014, the New Jersey State Library (NJSL) launched Career Online High School (COHS), at six libraries. Check out Part I to learn how they got started and promoted COHS. Now, I’ll dive further into the program and awarding diplomas.

Selecting Students
It is in everyone’s best interest for the library to find and select students who are most likely to reach their goal of graduating from COHS. Gale provides training to library staff on program requirements and student interview techniques, but ultimately the choice is in the hands of library staff.

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Career Online High School Going Strong in NJ, Part I

image from philly..com

By Anne Nagrant

Last year, the New Jersey State Library (NJSL) decided to try something new that would change lives. They heard about an innovative program, Career Online High School (COHS), and they wanted to make it available to their member libraries. Along with my colleague Sarah Withers, I directly help support COHS at NJSL and libraries in this state.

Gale works closely with library staff through the COHS onboarding, with webinars, weekly conference calls, emails, etc. Our team helps the libraries determine their approach to administering the program. We offer training sessions and provide marketing and student recruitment assistance. The library then begins to recruit and pre-screen potential students for the program, while Gale continues to support them every step of the way. On October 6, 2014, COHS launched in New Jersey.

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Who Are Your Patrons? Where Are They Coming From? And What Branches Do They Visit?  

Public Library Branch Insights and User Visits and Demographics

Patrons at your main branch mostly hail from all over town, but patrons at your eastside branch come from within just a few blocks away. Or do they?? Do you know how far people travel to get to a particular location? And, if you did know, how might it change your collection and outreach programs?

Branch Insights, a new Analytics On Demand app, tracks cardholders’ use across various branches in a single library system. With this information presented in maps and tables, you can gain insight into where and how individual patron types are engaging the library system so you can tailor materials, programs, services, and outreach to meet patron needs at each library site.

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Public Libraries Get a Boost with Targeted Marketing and Data Analysis

By Kristina Massari

New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems

Public libraries face challenges demonstrating their value to the communities and stakeholders they serve – just 22% of Americans say they know most or all of the services provided by their public library. To help libraries overcome these barriers, Gale, part of Cengage Learning, has added three new applications to Analytics On Demand, the first affordable big data analytics solution for public libraries. The new apps, Marketing Action (for Patrons and Non-Patrons) and Branch Insights, help libraries deploy targeted direct marketing programs to current and prospective library users, as well as better understand how existing patrons are interacting with individual branches across a system.

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