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Bringing the Power of Business Analytics to Canadian Libraries

February 23, 2018July 14, 2015

By Tina Creguer

“In God we trust. All others must bring data.”
– W. Edwards Deming, famed statistician, professor, author

Every day, businesses across Canada use sophisticated data analytics to understand, predict, and gain insight into their customers’ behavior. But why should businesses have all the fun? Libraries have goals and missions to accomplish, and they, too need to understand their customers, er, patrons.

Gale now offers powerful new tools for Canadian libraries that will help them gain deep insight into patrons and improve the day-to-day decision-making and strategic planning. By tapping into your library’s existing data and combining it (in a secure environment) with demographic data using Environics’ PRIZM5 lifestyles profiles, Analytics On Demand helps you learn more about patrons, from income and life stages to online behaviors and preferred social media channels.

Content Updates for Gale In Context (Week of 7/6/2015)

July 13, 2015July 10, 2015

Posted on July 10, 2015

Take a look at some of the recent content added to Gale’s In Context databases:

Global Issues In Context

Just over 30 portal pages have been updated this week with content. Some of the new entries you will see cover:

Taxicab Confessions: ALA Edition

August 13, 2015July 10, 2015

By Carrie Stefanski

I learned first-hand that there are more library conversations than the ALA show floor can handle, or maybe I was just high on libraries during the long conference weekend. Either way, the need for libraries followed me on all my ride-share trips around SF. And this made me happy!

Here’s the inside scoop on how the library love spilled out of the conference and into the taxi cabs.

Stop 1: Periodical 15

Behind the Bugs: The Story of Miss Humblebee’s Creator

July 15, 2015July 9, 2015

By Tina Creguer

In 1954, a book publisher challenged Theodor Geisel (Dr. Seuss) to write a book using 250 words identified as key words for young readers to learn and instructed him to “bring back a book children can’t put down.” And indeed he did. His success in marrying learning, reinforcement, engagement, and fun in the seminal Cat in the Hat was unprecedented. His revolutionary approach introduced children to a way of learning that brought together appealing, relatable characters with basic learning concepts.

Introducing Business Collection: Business is Looking Up!

August 13, 2015July 8, 2015

Library users who count on your library to support their business interests look for relevant, reliable content that’s accessible and easy to use. Well, thanks to upcoming changes to Gale’s business resources, they’re keeping the former and getting more of the latter.

Beginning August 7, PROMT, European Business ASAP, Business Index ASAP, Business & Company ASAP, General Business File, and Business International & Company Profiles will be automatically upgraded and replaced with Business Collection, a comprehensive, innovative new resource that incorporates their content. With nearly 4,000 leading business and trade publications, this resource provides the coverage and depth your business information consumers need most. And it delivers this information on the newly reimagined InfoTrac platform.

Product Update: Gale’s In Context

July 6, 2015July 6, 2015

Posted on July 6, 2015

Over the past several weeks we’ve added and updated content in many of your favorite Gale In Context databases. Take a look what’s now available for your studies.

Biography In Context

July has new homepage spotlights including:

Harper Lee, whose much-awaited book Go Set a Watchman debuts on July 14
Dr. Seuss the well-known children’s author has a new book What Pet Should I Get releasing during the month of July
General Martin Dempsey, Chairman of the Joint Chiefs of Staff and America’s highest ranking military leader
Marta, the Brazilian soccer star who made goal-scoring history in this year’s Women’s World Cup
Raven-Symoné, known for her roles on “The Cosby Show” and the Disney Channel, and now ABC’s “The View,” where she is the newest co-host
New featured homepage video: “American History: Declaration of Independence”.

New portals that have been added to Biography In Context are:

Haifaa al-Mansour, Saudi Arabian filmmaker
Sarah Vowell, American author
Sonia Manzano, actress and writer for Sesame Street
Jordan Spieth, pro golfer and winner of the 2015 U.S. Open Golf tournament.

In Tribute to the Flag: Happy Birthday, America!

August 19, 2015July 4, 2015

By Melissa Rayner

Happy Birthday, America! To honor the soldiers who gave so much in order to defend the American flag, I’d like to take a look back at the history of our stars and stripes, using Smithsonian Collections Online as our guide.

Gale Becomes First to Offer Google Classroom Integration to Libraries

April 3, 2019July 1, 2015

Posted on June 30, 2015

Google announced yesterday the availability of a new tool for teachers called the Classroom share button. Gale, a part of Cengage Learning, is proud to be among the leaders first to integrate with Classroom, highlighting the rich educational content we provide and making our content easily available to educators and students.

New Reports and Enhancements to DemographicsNow

July 10, 2015June 30, 2015

DemographicsNow Public Library Business Resource

Posted on June 30, 2015

Both DemographicsNow! and DemographicsNow! Business and People have new tools and new EZ reporting great for start-ups and small business.

Enhancements to DemographicsNow include the following:

New EZ Report: Sizing Your Market— Calculates the market size based on geography selections and expenditure variables to see which local areas may have a need for a certain type of business.
- User inputs up to 25 geographies and a customized Census Area Projections and Estimates (CAPE) variable tree with current year estimates and 5 year projections.
- The output report contains:
  - Bar chart comparing the average expenditure ($) of user selected geographies
  - Number of households in the geography
  - Average expenditure per household
  - Market Size
- Users can now save and upload report templates with custom variables.
- Users can edit report titles that display on the preview screen and the downloaded version of a custom report.
- Link to CAPE variables spreadsheet.
- Thematic coloring default turned off.

Google Sign In and Tools Available within Gale In Context Resources

February 23, 2018June 25, 2015

Posted on June 25, 2015

Exciting News! Now available through Gale’s In Context suite of products is the ability for students to seamlessly login using Google Account credentials. The Gale In Context products that will provide this new Google functionality include Biography, Canada, Opposing Viewpoints, Science, Student Resources, U.S. History and World History. Now a Google for Education* partner, this new relationship supports Gale’s efforts to evolve from a traditional library content provider into the ed tech space by providing the educational technology, instructional tools and content to help our users be successful in school, work and life.