Community

Promoting the Role of Libraries in Community Development with National Media Campaign

EveryLibrary advocacy for public libraries

By Kristina Massari

In support of National Library Week, organizations partner to raise awareness of resources public libraries provide for entrepreneurs and start-ups

Gale, a part of Cengage Learning, is partnering with EveryLibrary, a national non-profit organization dedicated to non-partisan political action on behalf of libraries, for a media campaign to increase awareness of the role libraries play in community and economic development. The partnership demonstrates Gale’s advocacy on behalf of libraries and its support of National Library Week, observed this year from April 12-18.

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Moving from Gatekeeper to Gardener: An Introspective On Librarianship

Jamie LaRue

By Jamie LaRue

I believe that librarianship is at the threshold of transformative change. Some of that change is society-wide. Some of it is specific to libraries. In recent years, I’ve spent a lot of my professional time exploring and talking about three key trends. Together, they make up my platform as a candidate for ALA president.

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I Had No Idea! Changing How the Library is Viewed One Stakeholder at a Time

Josephine Community Library Oregon

By Vanessa Craig

Kate Dwyer, Education Outreach Librarian at Josephine Community Libraries, is used to hearing, “I had no idea!” She works diligently to reach out to members in her community that have no clue what modern day libraries offer.

A poll conducted by the Pew Research Center  found that, “…forty-six percent [of those polled] say that they know some of what their libraries offer and thirty-one percent said they know not much or nothing at all of what their libraries offer.”

Kate faces this unfamiliarity when she is presenting what their library offers to various community groups. Most attendees thought they knew exactly what the library offers, but after her presentation on all the databases, services, programs, and books their libraries offer, her participants often exclaim, “I had no idea!”

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Librarians Bridge Access and Availability Gaps with Technology

GVRL eBook Success Story

Part of any librarian’s job is to provide access to information people may not immediately know they need, exists, or is accessible. Amy Calhoun, Virtual Branch Coordinator at the Sacramento Public Library, understands this challenge as well as anyone. It’s why she and her colleague Laurie Willis, an Electronic Resources Librarian at the San Jose Public Library, both set out to find a solution designed to ensure people would have access to information when and where it was needed.

“It just made sense to expand our offerings,” Calhoun said. Expanding her library’s science related content and making sure the information was current quickly became a priority.

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Calling All Patrons–Perfecting Community Outreach

By Laura Damon-Moore

Effectively reaching out to your community can be tricky. On October 31, Laura Damon-Moore, Co-Founder of Libraries as Incubators Project, shared her expertise on community outreach for the weekly Gale Geek. Laura was unable to do the usual live Q&A because her webinar was prerecorded; however, she still answered listeners’ questions… see below!

I was bummed not to be able to be there “in person” for our conversation last Friday, but I’m pleased to be able to continue to share some insight on community outreach with Cengage-Gale’s readers today.

I’m going to expand on some questions that I received after the conversation on Friday, in hopes that others will find my responses useful.

How do you use the community based mentors or volunteers IN your library to support programming?

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Why Libraries Matter

By Frank Menchaca

Libraries, it seems, are under attack everywhere. Schools are eliminating librarians. College libraries receive less than three cents of every dollar spent on higher education. Marketing guru Seth Godin— and a chorus of others—has questioned the relevance of libraries in particularly stinging terms.

But there’s good news too. Ninety-five percent of Americans believe that public libraries play an important role in helping people live more successful lives. Students who visit their college libraries even once a semester are much more likely to return to school the following semester than those who do not. According to the Pew Research Center’s Internet & American Life Project, “the vast majority of readers aged 16-29 have read a print book in the last year.” And 60 percent of Americans under the age of 30 have used a library within the last 12 months.

The message is clear. Libraries—whether academic, municipal, or special purpose—are essential to the health, wealth, and education of the communities they serve. There’s no doubt libraries are challenged by funding cuts and bad press or that they need to beef up their marketing efforts, but the rumors of their death have been greatly exaggerated.

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Shifting Perception: Valued for what we do

Edmonton Public Library, 2014 Library of the Year

By Tina Thomas

Libraries have been at a crossroads of existence since I joined the Edmonton Public Library (EPL) five years ago – likely well before that and probably for many more years to come. In his article[1] outlining that “being essential” is not enough to sustain libraries, Rick Anderson highlights that an important thing libraries must do is provide value and a return on investment.

We know that if you ask 1000 people if they believe libraries are important the vast majority will say yes. But we also know that those same people may not know what the modern library does or even use the library themselves.

The challenge is libraries are often valued as an institution or idea, not for the services they provide. And, to Rick’s point, if the lofty idea of “essential” is all libraries have, we likely will be challenged to find support for the work we do in a sea of essential services.

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Shifting Perception: Why Essentialness is Not the Problem

Chattanooga Public Library

By Corinne Hill

The fact that the topic of “the essentialness of libraries” is trending right now reveals a completely different issue that has nothing to do with the library being essential.

What this trending topic and ensuing discussions reveal about our profession is that we’re totally insecure. We are frantic in our zeal to be everything to everyone, and we’re so busy and distracted with the gathering of evidence to defend our existence that we forget who we are.

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