Sue DeBrecht is Director of the Emmet O’Neal Library in the municipality of Mountain Brook, 
a wealthy suburb of Birmingham, Alabama with 20,000 residents. Sue loves information, and Analytics On Demand — a data solution that helps libraries quickly and easily learn more about their users and their communities — provides a wealth of it. Emmet O’Neal turned to Analytics On Demand to gain a more granular view of patrons and potential patrons than other sources of demographic data can provide. “We know where we are now, but we need a better idea of where to focus our attention in the next five years,” says Sue.
The library is tightly involved with its community, and is fortunate to have a healthy budget, loyal donors and volunteers, and a library foundation with a $3 million endowment. Still, directors want to make smart budget decisions, and key insights from Analytics On Demand will inform the library’s programming, strategic planning, and marketing.
Read moreAnalytics On Demand Helps Alabama Library Chart the Path Ahead
of accomplishment in learning new skills and has even begun to sell her creations on a craft website and in a local shop that carries unique handmade items.