Who Are Your Patrons? Where Are They Coming From? And What Branches Do They Visit?  

Public Library Branch Insights and User Visits and Demographics

Patrons at your main branch mostly hail from all over town, but patrons at your eastside branch come from within just a few blocks away. Or do they?? Do you know how far people travel to get to a particular location? And, if you did know, how might it change your collection and outreach programs?

Branch Insights, a new Analytics On Demand app, tracks cardholders’ use across various branches in a single library system. With this information presented in maps and tables, you can gain insight into where and how individual patron types are engaging the library system so you can tailor materials, programs, services, and outreach to meet patron needs at each library site.

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Whipping Up the Right Mix of Cooking Resources

Sushi.  Cupcakes.  Acai.  Paleo.  Kale.  Hot food trends never end.  And neither do peoples’ interests in cooking for their friends and family.  But many want to look beyond Pinterest and popular websites to learn new skills and take a fresh look at culinary arts.

Members of your community are hungry for resources to help them develop their cooking skills and repertoire.

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Analytics On Demand Helps Alabama Library Chart the Path Ahead

Analytics On Demand

Sue DeBrecht is Director of the Emmet O’Neal Library in the municipality of Mountain Brook, a wealthy suburb of Birmingham, Alabama with 20,000 residents. Sue loves information, and Analytics On Demand — a data solution that helps libraries quickly and easily learn more about their users and their communities — provides a wealth of it. Emmet O’Neal turned to Analytics On Demand to gain a more granular view of patrons and potential patrons than other sources of demographic data can provide. “We know where we are now, but we need a better idea of where to focus our attention in the next five years,” says Sue.

The library is tightly involved with its community, and is fortunate to have a healthy budget, loyal donors and volunteers, and a library foundation with a $3 million endowment. Still, directors want to make smart budget decisions, and key insights from Analytics On Demand will inform the library’s programming, strategic planning, and marketing.

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Resources that Help Crafters Cultivate, Connect, and Create  

Knitting at your library

Marissa, whose interest in crafting was piqued by Pinterest, gets a great sense public library Resources for The Crafter of accomplishment in learning new skills and has even begun to sell her creations on a craft website and in a local shop that carries unique handmade items.

Erica Domesek, founder of PS I Made This and a judge on The Learning Channel’s Craft Wars, sees this as a strong trend among younger consumers, saying, “People are interested in making their lives more beautiful, more fun.” Homemade crafts offer a welcome respite from the proliferation of impersonal, mass-produced goods.

As crafting grows in popularity, thanks to enthusiastic sharing of craft ideas on social network sites and a renewed desire for handmade artistry, community members are looking for resources that can support their interests.

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