Using Search Quality Metrics to Fix a Problem Part 2

| By Charlie Close, Gale Data Scientist | Most of Gale’s products are built around users searching Gale content. For example, a user might search World History In Context for “Bastille Day” to find articles about the French Revolution. Giving high-quality search results is a big part of taking care of our users. In a previous … Read more

So How Are We Doing Measuring Search Quality Part 1

| By Charlie Close, Gale Data Scientist | Gale products are built around search. Almost all sessions start with a search, whether to begin research for a paper, study a topic for a class, or just to read something interesting. To take good care of our users, we must make sure our search functionality is working … Read more

Public Libraries Get a Boost with Targeted Marketing and Data Analysis

By Kristina Massari

New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems

Public libraries face challenges demonstrating their value to the communities and stakeholders they serve – just 22% of Americans say they know most or all of the services provided by their public library. To help libraries overcome these barriers, Gale, part of Cengage Learning, has added three new applications to Analytics On Demand, the first affordable big data analytics solution for public libraries. The new apps, Marketing Action (for Patrons and Non-Patrons) and Branch Insights, help libraries deploy targeted direct marketing programs to current and prospective library users, as well as better understand how existing patrons are interacting with individual branches across a system.

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