Highlights and Notes tool coming to Gale’s digital resources

We all know the rules – don’t take notes in your textbooks and don’t write in books you’ve checked out from the library, or else you might face a fine.

As eBooks and digital resources have become more and more popular, a similar problem has presented itself: how can a user easily take notes without opening a separate program? Gale has found the solution with our new Highlights and Notes tool, scheduled to launch on or around Tuesday, September 30, in Artemis Literary Sources, GVRL, In Context*, InfoTrac, Kids InfoBits, Literature Resource Center, LitFinder, and PowerSearch.

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New Customer Data Upload Feature for DemographicsNow! Business and People

DemographicsNow Public Library Business Resource

Now, business researchers and  small business owners can be even savvier with more customer knowledge.  A new feature within DemographicsNow! gives your users the ability to upload their customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments!

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Gale Artemis: Literary Sources gives you more with cross-searching

Artemis Literary Sources

Did you hear the news? Gale Artemis: Literary Sources is taking another step towards helping you get the literary information you need when you need it with the additions of Something About the Author and Dictionary of Literary Biography! If you have these series, you’ll now be able to cross-search with other incredible literary sources like Twayne’s Authors Online, Scribner Writers Online, Literature Criticism Online, and more.

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Featured Publisher: ABDO Publishing

An ongoing look at partner publishers available through GVRL

By Geoff Schwartz

ABDO Publishing Company (ABDO) is a leading educational publisher of books and digital resources for today’s libraries and schools. For more than 25 years, ABDO has strived to provide the best in reading and research for children and young adults.

Gale is proud to carry ABDO’s educational nonfiction eBooks for grades 5-12. They contain high-quality text features including a table of contents, a glossary, an index, timelines, maps, diagrams, sidebars, full-color photos and captions, primary source materials, and more. Each book is leveled using grade-appropriate language to promote reading success, and is designed to be visually appealing and interesting to children and young adult readers.

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Data-Driven Marketing: Know Your Community

Analytics tool for Public Libraries

By Gerry Sawchuk

It’s impossible to attend a conference or read a library magazine today without hearing about data-driven decision making, big data, and measuring outcomes. Amidst the increasing “noise” around any trending topic, it can be hard to determine what it means for you and what tools are available to help gather and analyze data—here are some details to help you get started.

Do Analytics Really Matter?

“Big data” and “analytics” are buzzwords for good reason. Businesses in other industries have relied heavily on consumer demographics and data analysis for years. Research shows that businesses that leverage data analytics have stronger financial performance, are able to make better decisions more quickly, and are more likely to execute those decisions as intended.

Why does this matter to you? Libraries are not businesses, right? Many libraries are understandably sensitive to being compared to for-profit businesses. Consider for a moment though, that as a library, your products are the content and services you provide, and that your customers are your patrons. Profit aside, libraries have much to gain by leveraging data to retain and grow customers. Quite simply, there is an opportunity to be better positioned to meet the needs of your patrons.

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Product Updates: New In Context content for 09/01/14

Gale is continually updating and adding new content to our In Context products, ensuring that they offer timely, authoritative, useful information. The items below were added or updated during the week of September 1st, 2014.

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