| By Gale Staff |
Gale Engage is a web-based solution designed to enhance public library systems’ capabilities by simplifying data analysis and streamlining personalized outreach. With the means for faster decision- making and more efficient marketing outreach, libraries can further develop their meaningful relationships with patrons.
“Gale clearly shares librarians’ commitment to safeguarding patron privacy, instituting end-to-end encryption on patron data and ensuring that only data required for analysis is ingested through the browser . . . While libraries are used to having a plethora of data, the need to protect patron privacy has previously limited the usefulness of this information. This invaluable new tool now offers a way to tap this data. Setting out to help libraries overcome challenges with customizability and ease of use at the forefront, Gale Engage is highly recommended for all public libraries.”
—Katie McGaha, Adult/Teen Services Librarian at LA County Library, Agoura Hills
Learn more about Gale Engage at gale.com/engage.