Library Journal Reviews Gale Engage

| By Gale Staff | Gale Engage is a web-based solution designed to enhance public library systems’ capabilities by simplifying data analysis and streamlining personalized outreach. With the means for faster decision- making and more efficient marketing outreach, libraries can further develop their meaningful relationships with patrons. Recently, Library Journal published a review of Gale … Read more

Who Are Your Patrons? Where Are They Coming From? And What Branches Do They Visit?  

Public Library Branch Insights and User Visits and Demographics

Patrons at your main branch mostly hail from all over town, but patrons at your eastside branch come from within just a few blocks away. Or do they?? Do you know how far people travel to get to a particular location? And, if you did know, how might it change your collection and outreach programs?

Branch Insights, a new Analytics On Demand app, tracks cardholders’ use across various branches in a single library system. With this information presented in maps and tables, you can gain insight into where and how individual patron types are engaging the library system so you can tailor materials, programs, services, and outreach to meet patron needs at each library site.

Read moreWho Are Your Patrons? Where Are They Coming From? And What Branches Do They Visit?