| By Gale Staff | In a post-pandemic world, where patrons’ needs have changed, you’ll have to make decisions to better align your library’s collections and services with the needs of the community. Data and analytics are the tools that help drive these decisions. But what if it’s difficult to encourage decision-makers to make the … Read more
| By Gale Staff | Have you ever thought you have an enormous amount of data but don’t know how to organize or use it? What about target marketing? Is it possible to create awareness based on your patrons’ usage data? And if it is, how would your patrons remain anonymous? In this 45-minute webinar, … Read more
| By Leigh Ann Cusack, Senior Director of Product, Public & Consortia | Public libraries inspire us at Gale every day, and we have been focused on delivering data-driven ways to help them reach and engage their communities more effectively. So, after months of development and countless hours of conceptualizing, testing, and feedback from public … Read more