Using Data to Better Serve Your Community

Once you know exactly who is and isn’t using its products and services, you can affect change and focus outreach and collections based on real community data. Learn how Sacramento Public Library uses powerful insights from Analytics On Demand to make collection decisions, inform staff, and market to targeted groups. Register now >>  Panelists Amy … Read more

Who Are Your Patrons? Where Are They Coming From? And What Branches Do They Visit?  

Public Library Branch Insights and User Visits and Demographics

Patrons at your main branch mostly hail from all over town, but patrons at your eastside branch come from within just a few blocks away. Or do they?? Do you know how far people travel to get to a particular location? And, if you did know, how might it change your collection and outreach programs?

Branch Insights, a new Analytics On Demand app, tracks cardholders’ use across various branches in a single library system. With this information presented in maps and tables, you can gain insight into where and how individual patron types are engaging the library system so you can tailor materials, programs, services, and outreach to meet patron needs at each library site.

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Putting the “Pub” in Public Library

By Harmony Faust

To say I’m a fan of craft beer is accurate, but perhaps doesn’t paint the full picture. The fact is, for my husband and I, it’s “our thing.” We appreciate craft beer to the point that last month, for the fourth consecutive year, we traveled to the Annual Winter Beer Festival of the Michigan Brewers Guild. That’s right, Michigan’s Brewers Guild. This places us outdoors in the middle of February at a beer festival. The high was 24 degrees but surrounded by good beer and good friends, no one seemed to notice.

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