By Tara Blair
Most professionals discover a few tips and tricks during their career that allows them to complete a job with ease and quickens their work flow. At Gale, we’re no different. We have a few tricks up our sleeves, and thought why not share a couple of our favorites with our readers? Although we use a handful of media and imagery applications on a daily basis, we chose two of our favorites to share with you today. Without further ado, I introduce Canva and Word Swag. Two helpful applications that can be utilized in marketing (and everyday life).
My personal favorite, Word Swag, allows users to add text to photos in seconds. Creating beautiful, custom text layouts is easy with the “Exclusive Typomatic Engine” – a term appropriately coined to describe the one tap text layout modifier Word Swag is famous for. Color, size, and skew are a few more easily operated text options offered to make your caption pop. And just in case writer’s block gets the best of you, the app inspires creativity with hundreds of pre-designed quotes, thoughts, and jokes. Best of all, not only are there over 290,000 Pixabay background photos to choose from, but uploading personal photos right from your phone is also an option. Word Swag is an easy-to-use graphic designer app that makes marketing and advertising seem effortless, even on the go! Take a look below at some samples made by everyday users!
Secret Sisters by Jayne Ann Krentz is the story of two childhood friends, Madeline and Daphne, who experienced a terrifying attack and have done their best to move on with their lives. Madeline runs a chain of luxury hotels and Daphne is a designer. But the secret that they share reunites them as adults and they journey back to a small island off the coast of Seattle, the site of their childhood trauma. Using Nancy Pearl’s Readers Advisory methodology, let me tell you about the doorways that I found most appealing. I was drawn to the character of Madeline, a successful career woman who struggles with intimacy and lost track of her childhood friend.