Support Patrons Affected by the Pandemic

| By Lisa Novohatski, Marketing Analytics Consultant | Gale Analytics: Tip of the Month This month, take a step forward in your, equity, diversity, and inclusion (EDI) efforts. Watch this 45-minute on-demand training webinar to learn how to use Gale Analytics: Community Insights to support those disproportionately affected by the pandemic: Identify key income groups … Read more

Creative (and Practical) Ways Educators Are Tackling Social-Emotional Learning

| By Gale Staff | The pandemic has disrupted most, if not all, aspects of our lives. This rings especially true for educators who have continued working to overcome the challenges and disruptions prompted by COVID-19. The 2020-21 school year has been anything but normal. Students, families, and staff members alike are dealing with new … Read more

Two Steps to Identify Likely Contributors to a Fundraising Campaign

| By Lisa Novohatski, Marketing Analytics Consultant | The Experian Mosaic® Segmentation model leveraged in Gale Analytics provides users with a wealth of information on the lifestyles and behaviors of patrons and nonpatrons within their community. More granular information on each Mosaic segment can be found in the Experian Segmentation Portal, unlocking insights about American … Read more

New Tool Added to Gale Analytics

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Earlier this month, a new tool titled Merge Files was added to the Gale Analytics gallery. This is the newest addition to the collection of utilities providing users with on-demand access to data preparation tools for use with Gale Analytics. All available … Read more

Gauge Your Demographic Reach with Gale Analytics

Reducing Equity Barriers to Give Underserved Groups a Voice | By Lisa Novohatski, Analytics Consultant | Public libraries are looking to eliminate racial and social equity barriers in their programs, services, policies, and practices. I not only see this in library mission statements but in the conversations I have with directors and staff across the … Read more

Explore Enhancements to All Dashboards

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Learn ways you can leverage new features added to dashboards. For example, Market Penetration is now calculated for multiple visuals in Gale Analytics: Community Insights. This data point shows the percentage of households within your community with the presence of a cardholder, … Read more

Improved Data Upload Workflow and Parameters File

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | We recently made enhancements to Gale Analytics making data upload easier. Watch this 5-minute video to learn about the changes and how to take advantage of new features like the parameters file. Please reach out to me if you have any questions about Gale Analytics. air jordan 11 galaxy … Read more

Examining eBook Usage Pre- and Post-COVID-19

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The COVID-19 pandemic has caused public libraries across the nation to make a very difficult decision—to close their doors. With this change, many libraries have seen a shift in usage from physical materials to online resources. Perhaps some patrons have even stopped … Read more

What’s in a Map?

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Gale Analytics: Community Insights displays data on several tabs, visualizing data in different ways. First, we have the patron measures tab giving important information on demographics and the Experian Mosaic segments that are most prominent in the service area and patron base. … Read more

Using Gale Analytics with non-ILS Usage Data

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Gale Analytics was developed for use with data from the ILS, requiring three pieces of information: patron address, last activity date, and total checkouts. Gale Analytics is, however, data agnostic. This means that the tool will process any data it is provided … Read more