Every Garden Has Its Weeds

| By Gale Staff | Enough already with the mud, the crud, and the weeds that have lingered—now’s the time to dig in and discard! In order to produce enticing collections, let’s start by addressing unsightly reads that are hanging tight on your shelves. If you don’t give them a hearty yank, you won’t have … Read more

A Blueprint to Driving Decisions with Data

| By Gale Staff | In a post-pandemic world, where patrons’ needs have changed, you’ll have to make decisions to better align your library’s collections and services with the needs of the community. Data and analytics are the tools that help drive these decisions. But what if it’s difficult to encourage decision-makers to make the … Read more

Lives, Loves, Legacies—Illuminating Stories to Savor

| By Gale Staff | There’s something about burying yourself in a good book that can be even more rewarding when it digs deep into lives—whether tangled or traditional. Our April titles let readers follow in the footsteps of women as they navigate their personal journeys that deliver both despairing lows and soaring highs, with … Read more

As Heated as Miracle Whip vs. Mayo

| By Gale Staff | Is there any debate more committed, more divisive, more heated than book versus movie? Sure, there’s dog versus cat, mountains versus seaside, toilet paper hung over versus under, Miracle Whip versus mayo, and Democr . . . er, let’s skip that one, shall we? It’s not just readers and viewers … Read more

The History of Angel Island Immigration Station

| By Tara Atterberry | An educated review of North American immigration isn’t complete without discussion of New York Harbor’s Ellis Island, the primary East Coast port of entry into the United States from 1892 to 1924.1 Although immigration into North America had occurred for more than 300 years by the time Ellis Island opened … Read more

The Story of Blues Legend Ma Rainey

| By Andrea Drouillard | I confess. I’ve given into guilty-pleasure binge-watching during the pandemic: Schitt’s Creek, Selling Sunset, and Tiger King, to name a few. I’ve also enjoyed period pieces, such as Bridgerton and Ma Rainey’s Black Bottom. Period pieces always leave me wanting to know more. So I set out to learn more … Read more

The Advanced Search Redesign: Supporting the Research Process

| By the Gale Product Team | On December 18, Gale released substantive enhancements to its Advanced Search feature, focused on providing users with built-in learning tools to facilitate improved searching within Gale products. Before this change, we spoke with dozens of faculty and librarians, who reported: Teaching users how to effectively search databases is … Read more

Two Steps to Identify Likely Contributors to a Fundraising Campaign

| By Lisa Novohatski, Marketing Analytics Consultant | The Experian Mosaic® Segmentation model leveraged in Gale Analytics provides users with a wealth of information on the lifestyles and behaviors of patrons and nonpatrons within their community. More granular information on each Mosaic segment can be found in the Experian Segmentation Portal, unlocking insights about American … Read more