Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library

Gale Analytics: Tip of the Month | By Lisa Novohatski, Marketing Analytics Consultant | We sat down with Phil Gunderson from San Diego Public Library to discuss how he used Gale Analytics: Physical Collections and MARC record language codes to create a dashboard analyzing circulation of non-English materials. Watch this 15-minute video featuring Phil as … Read more

Product Update: Gale Analytics

New Enhancements Simplify User Dashboards | By Gale Staff | The Gale Analytics team listened to your feedback and has made enhancements to Tableau Reader dashboards. Check out these helpful upgrades: Increased visibility of your service-area boundary. See where your patron and nonpatron activities and household characteristics are clustered within your service area to uncover … Read more

Support Patrons Affected by the Pandemic

| By Lisa Novohatski, Marketing Analytics Consultant | Gale Analytics: Tip of the Month This month, take a step forward in your, equity, diversity, and inclusion (EDI) efforts. Watch this 45-minute on-demand training webinar to learn how to use Gale Analytics: Community Insights to support those disproportionately affected by the pandemic: Identify key income groups … Read more

Two Steps to Identify Likely Contributors to a Fundraising Campaign

| By Lisa Novohatski, Marketing Analytics Consultant | The Experian Mosaic® Segmentation model leveraged in Gale Analytics provides users with a wealth of information on the lifestyles and behaviors of patrons and nonpatrons within their community. More granular information on each Mosaic segment can be found in the Experian Segmentation Portal, unlocking insights about American … Read more

Combine and Discover with SuperGroups

| By Lisa Novohatski, Marketing Analytics Consultant | Awhile back, the Experian Mosaic Segmentation Portal was updated with a few noteworthy features. In this tip, we’ll focus on the SuperGroups section. As a reminder, Gale Analytics users receive free access to the portal. Visit it here, and once you log in, you’ll be taken to … Read more

New Tool Added to Gale Analytics

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Earlier this month, a new tool titled Merge Files was added to the Gale Analytics gallery. This is the newest addition to the collection of utilities providing users with on-demand access to data preparation tools for use with Gale Analytics. All available … Read more

Gauge Your Demographic Reach with Gale Analytics

Reducing Equity Barriers to Give Underserved Groups a Voice | By Lisa Novohatski, Analytics Consultant | Public libraries are looking to eliminate racial and social equity barriers in their programs, services, policies, and practices. I not only see this in library mission statements but in the conversations I have with directors and staff across the … Read more

New, Fresh Experian Segmentation Portal

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The Experian Mosaic Segmentation Portal has been updated! To access the new portal, Gale Analytics users can still log in at the same URL, but it will display the fresh, new Segmentation Portal. While there are many tools available through this portal … Read more

Explore Enhancements to All Dashboards

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Learn ways you can leverage new features added to dashboards. For example, Market Penetration is now calculated for multiple visuals in Gale Analytics: Community Insights. This data point shows the percentage of households within your community with the presence of a cardholder, … Read more

Improved Data Upload Workflow and Parameters File

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | We recently made enhancements to Gale Analytics making data upload easier. Watch this 5-minute video to learn about the changes and how to take advantage of new features like the parameters file. Please reach out to me if you have any questions about Gale Analytics. air jordan 11 galaxy … Read more