| By Lisa Novohatski, Marketing Analytics Consultant | The Experian Mosaic® Segmentation model leveraged in Gale Analytics provides users with a wealth of information on the lifestyles and behaviors of patrons and nonpatrons within their community. More granular information on each Mosaic segment can be found in the Experian Segmentation Portal, unlocking insights about American … Read more
| By Lisa Novohatski, Marketing Analytics Consultant | Awhile back, the Experian Mosaic Segmentation Portal was updated with a few noteworthy features. In this tip, we’ll focus on the SuperGroups section. As a reminder, Gale Analytics users receive free access to the portal. Visit it here, and once you log in, you’ll be taken to … Read more
By Tara Blair The American Library Association Conference is complete and so is the #MyLibraryPic mosaic! Attendees posed for their photos at the Gale booth to be a part of the art. Staff used iPads to take the pics, which were immediately printed and given to the photographee for placement on the canvas using specific coordinates. As time went on, and hundreds of photos … Read more