As part of an effort to streamline support of Gale products, support for Gale Courses will transition to Gale Technical Support on February 2, 2015. This folds all product support into a single primary help contact available 24/7.
In Other News: Martin Luther King Jr.
A look at a current news item through the lens of different titles available on GVRL.
By Michelle Eickmeyer
That the marches which fueled the Civil Rights Movement occurred 50 years ago is unbelievable. How can it be 50 years already… and how can it only have been 50 years? Present history will tell us that race relations in the United States are far from equal and the conversation rages on regarding fair treatment and assumptions.
In Other News: King Abdullah
A look at a current news item through the lens of different titles available on GVRL.
By Michelle Eickmeyer
This week, you get a bonus post. I had nearly finished a post on Martin Luther King Jr when news broke late last night of King Abdullah’s death. Its available, nearly finished, here. Stay tuned for what will surely be an upcoming post on Yemen.
Wanderlust Lives! Where in the World Will Your Patrons Go?
By Tina Creguer
Okay, so maybe the Wizard of Oz’s Dorothy has a point: there’s no place like home. But, for many people, there’s nothing more invigorating than being on the open road and exploring new places.
According to the U.S. Travel Association, Americans took 2.1 billion person-trips* in 2013 for both leisure and business. That’s a whole lot of travel! 78% of those trips were for leisure purposes; 22% for business. The association also reports that trip planning sources have shifted over the last several years, with social media and mobile devices being used more often.
With members of your community looking to electronic resources to support their travel planning, what resources do you provide to support their need for adventure and exploration?
Read moreWanderlust Lives! Where in the World Will Your Patrons Go?
Public Libraries Get a Boost with Targeted Marketing and Data Analysis
By Kristina Massari
New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems
Public libraries face challenges demonstrating their value to the communities and stakeholders they serve – just 22% of Americans say they know most or all of the services provided by their public library. To help libraries overcome these barriers, Gale, part of Cengage Learning, has added three new applications to Analytics On Demand, the first affordable big data analytics solution for public libraries. The new apps, Marketing Action (for Patrons and Non-Patrons) and Branch Insights, help libraries deploy targeted direct marketing programs to current and prospective library users, as well as better understand how existing patrons are interacting with individual branches across a system.
Read morePublic Libraries Get a Boost with Targeted Marketing and Data Analysis
Bridging the Gap Between High School & College: Part 10
This series of blogs will summarize and highlight important portions of our recent white paper, The New York City DOE/CUNY Library Collaborative: Bridging the Gap Between High School and College, which you can view here.
Read moreBridging the Gap Between High School & College: Part 10
Life Coach, Anyone? Self-Guided, Online Support for Better Living
By Tina Creguer
Achieving personal and professional excellence doesn’t “just happen” for most people. Success typically results from persistence and guidance. For some, turning to a life coach is useful – receiving personal assistance with decision-making and skills acquisition. But with rates averaging $100 to $300 per hour, that service is out of reach for most young adults.
But hiring a professional isn’t the only path. With new resources from Gale, those eager for coaching can find help at the library. (In fact, at YOUR library!)
Read moreLife Coach, Anyone? Self-Guided, Online Support for Better Living
Will teachers embrace students’ smart phone addiction?
By Bethany Dotson
As a current master’s student as well as an employee of an educational technology company, I find it fascinating to witness firsthand the broad spectrum of attitudes that my professors have toward smartphones (and technology in general) in the classroom. According to this January article from Tech Crunch, “fighting against the tide is futile” and “U.K. experiments in which schools give students mobile devices in classrooms showed higher motivation, attentiveness and achievement.” Personally, using mobile devices in the classroom for me usually means checking my email and playing solitaire, not higher attentiveness, but I can only speak for myself. However, since we at Gale know that this is coming (and has been going on), we have made great strides in the last twelve months with upgrades to our mobile app and mobile-friendly user interfaces.
Read moreWill teachers embrace students’ smart phone addiction?
Vegan Cooking: Resources for Non-Carnivorous Patrons
By Tina Creguer
Perhaps the world’s most famous vegan, Mahatma Gandhi summed up his views on food tidily with this statement: “Violence begins with a fork.” Veganism is growing steadily around the world, as people discover alternative dietary regimens that align with their values and philosophy. For the 2-3% of the U.S. population that follows a “food without faces” diet, finding food products and cooking resources can be a challenge.
Cooking is the #5 most circulating non-fiction eBook category, according to Library Journal’s eBook Usage in U.S. Public Libraries, Fifth Annual Survey, 2014.
What resources do you have to support cooks in your community? How about vegan cooks?
Read moreVegan Cooking: Resources for Non-Carnivorous Patrons
8 Can’t-Miss Health Titles for Public Libraries
There’s no doubt about it. Libraries and patrons have a relationship of trust and engagement. In fact, patrons so trust libraries as a source of credible health information that almost 50 percent of library computer users use their online time to search it out. That information runs the gamut from diet and exercise to how to deal with a serious medical diagnosis.
Whether your patrons are doing a quick search, downloading materials onto eReaders or checking out print editions, they look for authoritative content—content that Gale has been providing for 60 years. Here’s are eight new and upcoming health titles created specifically for public libraries and their patrons.