Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The COVID-19 pandemic has caused public libraries across the nation to make a very difficult decision—to close their doors. With this change, many libraries have seen a shift in usage from physical materials to online resources. Perhaps some patrons have even stopped … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Gale Analytics: Community Insights displays data on several tabs, visualizing data in different ways. First, we have the patron measures tab giving important information on demographics and the Experian Mosaic segments that are most prominent in the service area and patron base. … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Gale Analytics was developed for use with data from the ILS, requiring three pieces of information: patron address, last activity date, and total checkouts. Gale Analytics is, however, data agnostic. This means that the tool will process any data it is provided … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | On the Patron Measures tab of all Gale Analytics dashboards, you will see the Mosaic panel on the right side. This panel allows you to understand which of the Experian Mosaic segments are most prominent in your service area- both within the … Read more
Gale Analytics: Tip of the Month | Lisa Novohatski, Marketing Analytics Consultant | Users of Gale Analytics gain free access to Experian’s Segmentation Portal. When you log in to the Segmentation Portal to learn more about a prominent Mosaic Segment for your library, you’re provided with several hundred data points. It’s important to understand how … Read more