Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library

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Gale Analytics: Tip of the Month

| By Lisa Novohatski, Marketing Analytics Consultant |

We sat down with Phil Gunderson from San Diego Public Library to discuss how he used Gale Analytics: Physical Collections and MARC record language codes to create a dashboard analyzing circulation of non-English materials.

Watch this 15-minute video featuring Phil as he reviews his process, beginning with data extraction and ending with a completed Tableau dashboard. Your library can apply his methods in its reporting to better understand your community.

As always, please reach out to me if you have any questions about Gale Analytics.


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