Gale Analytics: Tip of the Month
| By Lisa Novohatski, Marketing Analytics Consultant |
We sat down with Phil Gunderson from San Diego Public Library to discuss how he used Gale Analytics: Physical Collections and MARC record language codes to create a dashboard analyzing circulation of non-English materials.
Watch this 15-minute video featuring Phil as he reviews his process, beginning with data extraction and ending with a completed Tableau dashboard. Your library can apply his methods in its reporting to better understand your community.