Carrie Willis, Author at Gale Blog: Library & Educator News | K12, Academic & Public

Wanderlust Lives! Where in the World Will Your Patrons Go?

February 23, 2018January 22, 2015

By Tina Creguer

Okay, so maybe the Wizard of Oz’s Dorothy has a point: there’s no place like home. But, for many people, there’s nothing more invigorating than being on the open road and exploring new places.

According to the U.S. Travel Association, Americans took 2.1 billion person-trips* in 2013 for both leisure and business. That’s a whole lot of travel! 78% of those trips were for leisure purposes; 22% for business. The association also reports that trip planning sources have shifted over the last several years, with social media and mobile devices being used more often.

With members of your community looking to electronic resources to support their travel planning, what resources do you provide to support their need for adventure and exploration?

Public Libraries Get a Boost with Targeted Marketing and Data Analysis

January 21, 2015

By Kristina Massari

New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems

Public libraries face challenges demonstrating their value to the communities and stakeholders they serve – just 22% of Americans say they know most or all of the services provided by their public library. To help libraries overcome these barriers, Gale, part of Cengage Learning, has added three new applications to Analytics On Demand, the first affordable big data analytics solution for public libraries. The new apps, Marketing Action (for Patrons and Non-Patrons) and Branch Insights, help libraries deploy targeted direct marketing programs to current and prospective library users, as well as better understand how existing patrons are interacting with individual branches across a system.

Life Coach, Anyone? Self-Guided, Online Support for Better Living

September 23, 2015January 20, 2015

By Tina Creguer

Achieving personal and professional excellence doesn’t “just happen” for most people. Success typically results from persistence and guidance. For some, turning to a life coach is useful – receiving personal assistance with decision-making and skills acquisition. But with rates averaging $100 to $300 per hour, that service is out of reach for most young adults.

But hiring a professional isn’t the only path. With new resources from Gale, those eager for coaching can find help at the library. (In fact, at YOUR library!)

Vegan Cooking: Resources for Non-Carnivorous Patrons

February 26, 2018January 19, 2015

By Tina Creguer

Perhaps the world’s most famous vegan, Mahatma Gandhi summed up his views on food tidily with this statement: “Violence begins with a fork.” Veganism is growing steadily around the world, as people discover alternative dietary regimens that align with their values and philosophy. For the 2-3% of the U.S. population that follows a “food without faces” diet, finding food products and cooking resources can be a challenge.

Cooking is the #5 most circulating non-fiction eBook category, according to Library Journal’s eBook Usage in U.S. Public Libraries, Fifth Annual Survey, 2014.

What resources do you have to support cooks in your community? How about vegan cooks?

8 Can’t-Miss Health Titles for Public Libraries

September 24, 2018January 16, 2015

Gale Encyclopedia of Alternative Medicine

There’s no doubt about it. Libraries and patrons have a relationship of trust and engagement. In fact, patrons so trust libraries as a source of credible health information that almost 50 percent of library computer users use their online time to search it out. That information runs the gamut from diet and exercise to how to deal with a serious medical diagnosis.

Whether your patrons are doing a quick search, downloading materials onto eReaders or checking out print editions, they look for authoritative content—content that Gale has been providing for 60 years. Here’s are eight new and upcoming health titles created specifically for public libraries and their patrons.

Library Directors Need Information, Too! Support Your Library’s Growth

January 21, 2015January 15, 2015

Carla is beloved by patrons at her library. As the new library director, she leads monthly meetings for key community members, networks with local business leaders, and responds personally to patron concerns – promptly. And even though she only has a few reference desk rotations a month, people ask for her, because they know she will provide great service…and know where to find what they need. But Carla is concerned about keeping her knowledge and skills fresh – whether it’s about new collection development strategies or upcoming IT advancements that will affect how the library leverages its MARC records. She recently hit the 15-year anniversary of library school graduation, and she’d like to be sure she has all the knowledge she needs to keep her library as a vital community resource…and continue her career advancement.

Library directors who want to avoid the “cobblers’ children” syndrome (failing to support their own learning and development because they’re focused on supporting others’) can do so easily, with resources we’ve pulled together to meet you and your colleagues’ needs.

I Had No Idea! Changing How the Library is Viewed One Stakeholder at a Time

September 24, 2018January 14, 2015

By Vanessa Craig

Kate Dwyer, Education Outreach Librarian at Josephine Community Libraries, is used to hearing, “I had no idea!” She works diligently to reach out to members in her community that have no clue what modern day libraries offer.

A poll conducted by the Pew Research Center found that, “…forty-six percent [of those polled] say that they know some of what their libraries offer and thirty-one percent said they know not much or nothing at all of what their libraries offer.”

Kate faces this unfamiliarity when she is presenting what their library offers to various community groups. Most attendees thought they knew exactly what the library offers, but after her presentation on all the databases, services, programs, and books their libraries offer, her participants often exclaim, “I had no idea!”

Marketing the Virtual Library with the Wizard

September 24, 2018January 13, 2015

By Nick Schultz

I’m lucky. Through my role with Gale Customer Care, I have the privilege of providing consultative services to the People’s University – many call this their local library – and the unsung heroes they employ on their journey to the betterment of society. After engaging with public librarians for the better part of two years, I think the following quote highlights the contrast between a librarian’s ideal library patron, Virginia Woolf, to the current reality.

“I ransack public libraries, and find them full of sunk treasure.” -Virginia Woolf

As much of a modernist as Woolf was – I’m sure she’d be shocked to discover the virtual stream of information that exists in today’s world. The truth is most library patrons don’t allocate hours of time to “ransack” a library’s website troving for an online resource treasure chest. In fact, according to a recent study done by Pew 91% of Americans think public libraries are important to their communities, yet 80% of Americans say they don’t know what their library has to offer. Herein lies the challenge. How do libraries market their evolving services to their communities?

Winners Never Quit: Winning Biz Resources Keep Delivering

January 9, 2015January 9, 2015

Outstanding Business Reference Resources 2014

By Tina Creguer

Football coach Vince Lombardi’s popular axiom “Winners never quit, and quitters never win” applies to more than just sports. For libraries, it applies to award-winning business resources that keep delivering quality content with ongoing, persistent access, available 24/7.

Four Gale business eBooks were recently honored as 2014 Outstanding Business Reference Resources, a listing of 10 titles selected by the RUSA’s BRASS Business Reference Sources Committee. Two Gale titles were deemed “outstanding”; two titles, “notable.” Honored and humbled by these designations, we share this list with you:

Outta-This-World Titles for Sci-Fi Fans… in Large Print

June 11, 2018January 6, 2015

Science fiction is often called the “literature of ideas.” It tells the story of humanity with unparalleled imagination and often stimulates powerful insight into the human condition by exploring grand “what if” scenarios.

Books like 1984, Fahrenheit 451, Brave New World and Animal Farm introduced science fiction broadly to American audiences and it quickly became a popular literary genre. Since then, interest in science fiction has grown immensely, as readers of all ages are drawn to the genre that allows us to explore other worlds from the comfort of home.