Happy Endings

By Susan J. 

I had Curt in my Excel classes a few years ago. He had been laid off and seemed tense and quiet, but he was very serious about learning new skills for the jobs he was applying for. He came faithfully to classes for a while, but then we stopped seeing him around the library. We hoped that meant he had gotten a job.

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Public Libraries Across the U.S. Find Reinvention and Value through Innovative Education Program

By Kristina Massari

Public libraries across the country are finding innovative ways to deliver value to their communities, including presenting high school diplomas to adult residents through Career Online High School, an accredited high school completion and career certificate program. Career Online High School is now available at more than a dozen libraries from coast to coast, with several launching this month, and has graduated its first library students.

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Responsive Design (and more) Coming to Gale Products

Have you ever muttered disparagingly about a website or app that doesn’t look or behave the way you expect it to?  Does it frustrate you when icons don’t make sense to you, or when you can’t find navigation aids?

We hear you.  And that’s why we’ve initiated a whole range of improvements that make a huge difference in user experience in GVRL, InfoTrac, and In Context* resources, including the PowerSearch platform as well as Genealogy Connect, Twayne’s Authors Online and Scribner Writers Online.  The enhancements are coming April 2nd.

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The Research Habits of Public Library Users:
Are You Meeting Their Needs?

Consumer behavior studies, industry stats and eBook usage reports reveal what people want from their libraries, how and what they’re researching, and what libraries are doing to meet the growing (yes, growing!) demand for credible, cross-searchable nonfiction eBook content.

  • More than half of today’s public library users say they visit the library to research topics of interest1—and what’s of interest is often history, self-help, cooking, health and fitness, business and careers, hobbies, general reference, how-to and DIY projects.2
  • In fact, “to do research and use reference materials” is second only to quality time with grandkids (aw!) as a reason for increased library time—ranking higher than borrowing books and using computers.3

Other than databases, nonfiction eBooks are a primary resource libraries use to meet the needs of these researchers. Today, 95% of libraries offer eBooks, 26% of which are nonfiction.4

We know that research matters to today’s public library users, and we know that libraries are expert in selecting the content they need—so the reports and studies should be all good, right? Unfortunately, that’s not always the case.

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Are You Meeting Their Needs?

When I Fell in Love

By Kati D.  As I sit here reflecting on my career as a librarian, I can clearly remember the moment I fell in love with libraries. When I was 11 years old, I rode my bike every Saturday to the library. I would take a packed lunch and spend the entire day camped out in … Read more

Analytics On Demand Helps Alabama Library Chart the Path Ahead

Analytics On Demand

Sue DeBrecht is Director of the Emmet O’Neal Library in the municipality of Mountain Brook, a wealthy suburb of Birmingham, Alabama with 20,000 residents. Sue loves information, and Analytics On Demand — a data solution that helps libraries quickly and easily learn more about their users and their communities — provides a wealth of it. Emmet O’Neal turned to Analytics On Demand to gain a more granular view of patrons and potential patrons than other sources of demographic data can provide. “We know where we are now, but we need a better idea of where to focus our attention in the next five years,” says Sue.

The library is tightly involved with its community, and is fortunate to have a healthy budget, loyal donors and volunteers, and a library foundation with a $3 million endowment. Still, directors want to make smart budget decisions, and key insights from Analytics On Demand will inform the library’s programming, strategic planning, and marketing.

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