| By Gale Staff | Have you ever thought you have an enormous amount of data but don’t know how to organize or use it? What about target marketing? Is it possible to create awareness based on your patrons’ usage data? And if it is, how would your patrons remain anonymous? In this 45-minute webinar, … Read more
Create meaningful outreach programs to targeted segments of your community
Discover the insights you need to make (and measure!) an impact with Analytics On Demand, a new data solution that helps libraries quickly and easily learn more about their users and communities.
Take marketing action! Watch a short video to learn how the apps can help your library.
Read moreNew Marketing Action Analytics On Demand Apps for Patrons and Non-Patrons
By Vanessa Craig
It’s pretty common for public library Facebook feeds to be heavy on book content. This is great, but when 30% of library users say they know little or nothing about the services their library provides, it’s important to promote digital resources on social media channels too.
Rosanna Johnson, marketing assistant at the Chandler Public Library, has done a stellar job sharing what her library has to offer. Not only has she posted web ads on the library’s Facebook page, but she has also linked eResources to other city events and clubs.
By Bethany Dotson
At the end of January, I had the unique pleasure to travel to snowy and frigid Chicago to interview Valerie Gross, President and CEO of Howard County Public Library (MD). We were there to discuss Valerie’s ideas, laid out most prominently in her book, Transforming Our Image, Building Our Brand: The Education Advantage.
By Harmony Faust
To say I’m a fan of craft beer is accurate, but perhaps doesn’t paint the full picture. The fact is, for my husband and I, it’s “our thing.” We appreciate craft beer to the point that last month, for the fourth consecutive year, we traveled to the Annual Winter Beer Festival of the Michigan Brewers Guild. That’s right, Michigan’s Brewers Guild. This places us outdoors in the middle of February at a beer festival. The high was 24 degrees but surrounded by good beer and good friends, no one seemed to notice.
By Harmony Faust
Join us for a live Twitter Chat with Valerie Gross, president & CEO of the Howard County Library System in Maryland (Library of the Year 2013) and author of the provocative new title Transforming Our Image, Building Our Brand: The Education Advantage.
Hear Valerie’s thoughts on how to keep your library essential, not optional, and chat with your colleagues about important issues like funding, branding and the perceived value of libraries today.
Read moreLibraries: Critically important or critically endangered?