marketing Archives | Gale Blog: Library & Educator News

You’re Invited! Geeking Over Google and eBooks Webinar

September 13, 2016

What: Geeking Over Google and eBooks Date: Thursday, October 06, 2016 Time: 03:00 PM Eastern Daylight Time Duration: 1 hour A webinar presented by Gale & Library Journal How do you save costs, increase shelf space, and boost usage in the 21st Century? Meeting the research needs of the 21st century library patron isn’t the simplest of endeavors. You have … Read more

5 Ways to Increase Gale Courses Traffic Online from Greene County Public Library

October 11, 2018August 25, 2015

By Anne Nagrant, Customer Success Manager

Posted on August 26, 2015

Greene County Public Library in Ohio recently renewed their annual subscription to Gale Courses –online, instructor-led classes which are free to library cardholders. Tamar Kreke, Adult and Technical Services Coordinator, shares five things her library does to recruit students to the resource:

Gale Courses is posted on their website under Digital Collections instead of the “Research” page where databases are listed. Tamar knows that Greene County patrons are already going to Overdrive, Zinio, and Mango, so she feels that people are more likely to come across Gale Courses in the same area where these other high-trafficked products are found. The library also created its own landing page about Gale Courses, with a description and more information about it.

Branching the Digital Divide: Technology as the Gateway to Curiosity

May 23, 2018August 3, 2015

By Vanessa Craig

Moreno Valley is a city nestled in between the Coachella Valley, Lake Perris, and the San Bernardino Mountains in southern California. The scenic town of Moreno Valley has a public library that serves their population of about 200,000. With only one building to serve its residents, Ivorie Franks, the library’s director struggles with providing a sufficient amount of print material to serve their population.

To save space, Ivorie is attempting to develop a digital collection for her community that replicates the print collection. However, the patrons of Moreno Valley have a variety of different technology skill levels. Many community members do not have computers or internet connection at home.

Ivorie is the driving force behind helping branch tackle this digital divide. She is working alongside her staff to make their patrons more comfortable with technology and eResources. “The key is to include various staff members in the process of educating library patrons about digital library resources,” proposes Ivorie.

Summer Reading Programs and Your Gale Resources

April 16, 2019May 18, 2015

By Anne Nagrant and Vanessa Craig

Summer and reading go hand in hand. From books for the beach to bestselling paperbacks, adults take advantage of longer days and vacation time. Children are encouraged to read for fun and to combat the “summer slide.” Public library summer reading programs provide fun motivation for both adults and young people to read, read, read.

Complement Your May Programing with Product-Related Posts

April 26, 2015April 9, 2015

By Gale Customer Care

It’s always fun to find and share obscure holidays. You never really know what you could be celebrating before you do a little research. And what better place to research than the library!

We encourage you to have a little fun with some lesser known holidays in month of May and give a sneak peek of eResources while you’re at it.

We’ve got equal parts National Geographic Virtual Library and Artemis Literary Sources to post on social media or share in your newsletter. Please feel free to pick and choose and use the images and copy provided below… or use it as inspiration. Show your followers what you have to offer in your digital collections and tell them how to access.

May 1: Mother Goose Day

Analytics On Demand Helps Alabama Library Chart the Path Ahead

March 26, 2018February 3, 2015

Sue DeBrecht is Director of the Emmet O’Neal Library in the municipality of Mountain Brook, a wealthy suburb of Birmingham, Alabama with 20,000 residents. Sue loves information, and Analytics On Demand — a data solution that helps libraries quickly and easily learn more about their users and their communities — provides a wealth of it. Emmet O’Neal turned to Analytics On Demand to gain a more granular view of patrons and potential patrons than other sources of demographic data can provide. “We know where we are now, but we need a better idea of where to focus our attention in the next five years,” says Sue.

The library is tightly involved with its community, and is fortunate to have a healthy budget, loyal donors and volunteers, and a library foundation with a $3 million endowment. Still, directors want to make smart budget decisions, and key insights from Analytics On Demand will inform the library’s programming, strategic planning, and marketing.

Public Libraries Get a Boost with Targeted Marketing and Data Analysis

January 21, 2015

By Kristina Massari

New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems

Public libraries face challenges demonstrating their value to the communities and stakeholders they serve – just 22% of Americans say they know most or all of the services provided by their public library. To help libraries overcome these barriers, Gale, part of Cengage Learning, has added three new applications to Analytics On Demand, the first affordable big data analytics solution for public libraries. The new apps, Marketing Action (for Patrons and Non-Patrons) and Branch Insights, help libraries deploy targeted direct marketing programs to current and prospective library users, as well as better understand how existing patrons are interacting with individual branches across a system.

Winners Never Quit: Winning Biz Resources Keep Delivering

January 9, 2015January 9, 2015

Outstanding Business Reference Resources 2014

By Tina Creguer

Football coach Vince Lombardi’s popular axiom “Winners never quit, and quitters never win” applies to more than just sports. For libraries, it applies to award-winning business resources that keep delivering quality content with ongoing, persistent access, available 24/7.

Four Gale business eBooks were recently honored as 2014 Outstanding Business Reference Resources, a listing of 10 titles selected by the RUSA’s BRASS Business Reference Sources Committee. Two Gale titles were deemed “outstanding”; two titles, “notable.” Honored and humbled by these designations, we share this list with you:

Gale Customer Care Could be Your Key to Success in Boosting Usage

July 15, 2019December 10, 2014

By Tanisha Howard-Hall

Does anyone remember, the singing group New Kids on the Block? Well, I can’t sing but I am the new Customer Care Consultant on the block! I am new to this role but not new to Gale. I was first introduced to Cengage Learning and Gale as the Web Marketing Intern. I recently graduated with my MBA with a concentration in Marketing. As the Web Marketing intern, I worked on a variety of projects and quickly learned how dedicated Gale is to serving its library partners.