Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Gale Analytics: Community Insights displays data on several tabs, visualizing data in different ways. First, we have the patron measures tab giving important information on demographics and the Experian Mosaic segments that are most prominent in the service area and patron base. … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Gale Analytics was developed for use with data from the ILS, requiring three pieces of information: patron address, last activity date, and total checkouts. Gale Analytics is, however, data agnostic. This means that the tool will process any data it is provided … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | On the Patron Measures tab of all Gale Analytics dashboards, you will see the Mosaic panel on the right side. This panel allows you to understand which of the Experian Mosaic segments are most prominent in your service area- both within the … Read more
Gale Analytics: Tip of the Month | Lisa Novohatski, Marketing Analytics Consultant | Users of Gale Analytics gain free access to Experian’s Segmentation Portal. When you log in to the Segmentation Portal to learn more about a prominent Mosaic Segment for your library, you’re provided with several hundred data points. It’s important to understand how … Read more
| By Gale Staff | How important is data in helping public libraries meet their goals and objectives? Many directors and staff say it’s essential. But it can still be challenging to find the most effective tools and methods, and encourage staff to use available data and gather insights. So where should you start? Register … Read more
| By Gale Staff | As the third-largest library in Indiana, Lake County Public Library has roughly a quarter of a million patrons. Ingrid Norris, director and CEO, has been with the library system since 1977 and the acting director for five years. She is committed to increasing participation in the programs her library offers. … Read more
| By Gale Staff| You asked, we listened. As your trusted partner, we take your feedback seriously and use it to make enhancements to our products. Take a peek at some most recent updates to Gale resources: Books & Authors: A complete design upgrade, upgraded search experience, integrated G Suite for Education and Microsoft Office … Read more