Gale Analytics: Tip of the Month | By Lisa Novohatski, Marketing Analytics Consultant | We sat down with Phil Gunderson from San Diego Public Library to discuss how he used Gale Analytics: Physical Collections and MARC record language codes to create a dashboard analyzing circulation of non-English materials. Watch this 15-minute video featuring Phil as … Read more
| By Lisa Novohatski, Marketing Analytics Consultant | The Experian Mosaic® Segmentation model leveraged in Gale Analytics provides users with a wealth of information on the lifestyles and behaviors of patrons and nonpatrons within their community. More granular information on each Mosaic segment can be found in the Experian Segmentation Portal, unlocking insights about American … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Earlier this month, a new tool titled Merge Files was added to the Gale Analytics gallery. This is the newest addition to the collection of utilities providing users with on-demand access to data preparation tools for use with Gale Analytics. All available … Read more
| By Kristin Fust, Product Manager | New Product Launch: Gale Presents: Peterson’s Career Prep The job market has changed dramatically in the last 10 years. Nontraditional career paths are growing, entrepreneurship is on the rise, and there’s increased interest in seeking jobs that align with personal values. As we now collectively grapple with the … Read more
| By Gale Staff | Have you ever thought you have an enormous amount of data but don’t know how to organize or use it? What about target marketing? Is it possible to create awareness based on your patrons’ usage data? And if it is, how would your patrons remain anonymous? In this 45-minute webinar, … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The Experian Mosaic Segmentation Portal has been updated! To access the new portal, Gale Analytics users can still log in at the same URL, but it will display the fresh, new Segmentation Portal. While there are many tools available through this portal … Read more
| By Gale Staff | The International Collection brings courses taught by subject matter experts in their native language to learners throughout the United States and Canada, going beyond traditional content dubbing and video captions. Give library patrons an authentic learning experience with Gale Presents: Udemy With nearly 2,000 courses to choose from, learners can … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Learn ways you can leverage new features added to dashboards. For example, Market Penetration is now calculated for multiple visuals in Gale Analytics: Community Insights. This data point shows the percentage of households within your community with the presence of a cardholder, … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | We recently made enhancements to Gale Analytics making data upload easier. Watch this 5-minute video to learn about the changes and how to take advantage of new features like the parameters file. Please reach out to me if you have any questions about Gale Analytics. air jordan 11 galaxy … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The COVID-19 pandemic has caused public libraries across the nation to make a very difficult decision—to close their doors. With this change, many libraries have seen a shift in usage from physical materials to online resources. Perhaps some patrons have even stopped … Read more