| By Anne Nagrant, Senior Customer Success Manager | Gale Analytics: Tip of the Month Harness the power of Gale Analytics: Community Insights to identify who needs to get a library card! Instead of sending a generic message out to a huge audience, use the filters within the dashboard to select a subset of nonpatron … Read more
Gale Analytics: Tip of the Month | By Anne Nagrant, Senior Customer Success Manager | Did you know the geography selection made when running a dashboard has several ramifications? It affects how maps are displayed. It defines a boundary for filtering patrons inside or outside the geography. Last but not least, it determines the exact … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Marketing Analytics Consultant | We sat down with Phil Gunderson from San Diego Public Library to discuss how he used Gale Analytics: Physical Collections and MARC record language codes to create a dashboard analyzing circulation of non-English materials. Watch this 15-minute video featuring Phil as … Read more
New Enhancements Simplify User Dashboards | By Gale Staff | The Gale Analytics team listened to your feedback and has made enhancements to Tableau Reader dashboards. Check out these helpful upgrades: Increased visibility of your service-area boundary. See where your patron and nonpatron activities and household characteristics are clustered within your service area to uncover … Read more
| By Lisa Novohatski, Marketing Analytics Consultant | Gale Analytics: Tip of the Month This month, take a step forward in your, equity, diversity, and inclusion (EDI) efforts. Watch this 45-minute on-demand training webinar to learn how to use Gale Analytics: Community Insights to support those disproportionately affected by the pandemic: Identify key income groups … Read more
| By Lisa Novohatski, Marketing Analytics Consultant | The Experian Mosaic® Segmentation model leveraged in Gale Analytics provides users with a wealth of information on the lifestyles and behaviors of patrons and nonpatrons within their community. More granular information on each Mosaic segment can be found in the Experian Segmentation Portal, unlocking insights about American … Read more
| By Lisa Novohatski, Marketing Analytics Consultant | Awhile back, the Experian Mosaic Segmentation Portal was updated with a few noteworthy features. In this tip, we’ll focus on the SuperGroups section. As a reminder, Gale Analytics users receive free access to the portal. Visit it here, and once you log in, you’ll be taken to … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Earlier this month, a new tool titled Merge Files was added to the Gale Analytics gallery. This is the newest addition to the collection of utilities providing users with on-demand access to data preparation tools for use with Gale Analytics. All available … Read more
Reducing Equity Barriers to Give Underserved Groups a Voice | By Lisa Novohatski, Analytics Consultant | Public libraries are looking to eliminate racial and social equity barriers in their programs, services, policies, and practices. I not only see this in library mission statements but in the conversations I have with directors and staff across the … Read more
Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The Experian Mosaic Segmentation Portal has been updated! To access the new portal, Gale Analytics users can still log in at the same URL, but it will display the fresh, new Segmentation Portal. While there are many tools available through this portal … Read more